Branding is the face of your business and your individualism: your logo, images, slogans, ideas and other trademarks are all connected to the personality of your brand and the image you intend to portray - dare to be different, this is where it counts!
Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service, whilst advertising is bringing that product or service to the attention of potential and current customers - sounds like monkey vs. robot
Harnessing the power of the internet is a lot more than mearly having an online presence. With the onslaught of multimedia and web 2.0, online strategies have become a flexible web of code and access and if not utilised correctly, can see you swimming with other pointless humans
Strategy and Research are the building blocks of every successful campaign - knowing what the current trend is and when to implement it in your organisation or just getting valuable information to use in a coherent way, is paramount to you and your business
