Black Robot is the art of asking better questions,
challenging conventional logic and overturning traditions that get in the way of imagining new
possibilities and visionary ideas.
Black Robot is a creative empire for
companies and individuals who reject convention and employ
innovation.
Driven by a passion of marketing, realised through design
and delivered by the latest technologies, Black Robot’s
continued success is attributable to creative abundance,
innovative thinking and the rigorous pursuit of toping the
latest trend.
Black Robot is an experienced creative and communications
agency. We are superior in idea creation, brand
identity, brand strategy, brand activation and brand
management.
With a history reaching as far back as 2001, the Black Robot
entrepreneurial team has a stream of past success ranging
from over 400 top class event productions, executive
production of two high budget television productions and a
vast portfolio of advertising campaigns. This knowledge and
experience has given Black Robot great insight into
through-the-line advertising and cross-platform delivery.
Our services include but are not limited to:
• Conceptualisation and Idea Creation
• Brand launch, exposure and positioning
• Brand Activation
• Guerrilla marketing and Disruption
• Experiential eventing and promotions
• Market Research
• Corporate Identity and supporting Literature
• Point of Sale and Point of Purchase
• Magazine Layout and Design
• Package Design
• Interactive web development
• Mobile media applications
• TV & DVD production and presentations
• Audio Production
• Editorial & press advertising
• Outdoor advertising
The Black Robot methodology and process can be employed
universally to answer just about any challenge that a brand
or company may have. Black Robot is not limited to marketing
and communications but can be applied to deeper levels of an
organization including products and services or the core
business offering.
Conventions are the limiting definitions (either real or
perceived) that organizations often unknowingly adhere to:
aspects of communications, consumers, the marketplace and
the company itself, that have always "been done that way.”
By identifying existing conventions and asking “why” things
are the way they are, we are able to overturn conventional
thinking to the benefit of any company or individual that
partners with Black Robot. Insights or hidden truths can
subsequently be leveraged to help our clients define a
fundamentally different vision of the future, one in which
they have not only a greater share, but also unlimited
potential.
The Black Robot vision becomes the guiding premise that
opens an organization’s horizons, both in communication and
action. In many cases, our clients have visions that are
strong and future forward, but they haven’t been articulated
in a way that translates to their employees or consumers. A
well-articulated vision inspires the people behind the
brand, changing the way a company thinks and acts. It
provides a battle cry that propels any brand into the
future.
As the wise Robot once said, “A brand is the sum of all its
actions. Who it is, what it does, what the world expects of
it… If your brand is passionate, honest and committed,
innovative and, at the same time inspirational, if your
brand is true to its history, its passion and true to
itself, the world will love your brand.”
Black Robot seeks to retire old, low-yielding ideas and
launch new, highly profitable ones. A Black Robot idea is
quite simply the best and fastest way to overturn
conventions and achieve a vision.