Client: loveLife | 2009-Present

South Africa’s largest national HIV prevention, education and behaviour change initiative

Black Robot was commissioned to redesign and manage the UNCUT magazine on a bi-monthly basis. UNCUT is loveLife's cutting-edge youth lifestyle magazine. It is the largest youth magazine in the country, with an average print run of 420 000 copies per edition.

Black Robot's relationship spans 2 years and aims to work closely with the media and communications departments in planning advertising campaigns in the next coming years - See More

Client: MYMsta | 2010-Present

MYMsta is loveLife's revolutionary mobile-based social network that is more than just a chat site.

Black Robot has recenty been commissioned to relaunch Mymsta's new chat platform. From campaign conceptualisation through print literature and consumer/brand activation, MYMsta is set to break boundaries with their innovative marketing campaigns and brand awareness activities.

Watch this space! - See More

Client: FU:EL Energy Shots | 2009-Present

FU:EL is a new energy shot keen on ruffling a few feathers. FU:EL is not a 'designer' brand and not 'commercial'.

FU:EL does not contain sugar and allows extended energy for up to 5 hours. Sugar makes you crash. No sugar No crash, 5 hours of energy.

FU:EL is currently available in a 60ml bottle and 25ml sachet in Original, Dragon Fruit and Jungle Juice Flavours.

Black Robot conceptualised and implemented the new brand identity, package design and full marketing and advertising strategy which includes Danny K and Kabelo as product endorsment partners - See More