Need an idea to get you started?

Looking for a campaign concept, company name or business idea? Coming up with real working ideas are never easy. The importance of practicality may come into play at any stage of the conceptualisation process. Sometimes an idea may be great in theory but become hugely impractical and expensive when applied within the marketing context.

Let Black Robot create intellectual property that you can own, show you how to implement it and manage your trademark and legal processes.

Need a Logo?

Your logo/corporate identity/brand is your face in the marketplace, this creates an impression of your company without a single descriptive term. It is what comes to mind for a customer on a subconscious level.

Your logo is not a fashion statement, it has strong ties with marketing and public perception. A great logo and corporate identity can boost a business from the ground to the stratosphere and brand names that embody the brand's unique value is really smart branding.

Need to be seen and heard?

Brand positioning was first thought of as defining a "unique value proposition" (UVP). Then, some experts proclaimed that it really is a "superior value proposition" (SVP), therefore unique by its exclusivity. We think of brand positioning as your brand's promise of value — a UVP or SVP most definitly, but one that targets human emotion and builds value in the psyche of the target market and demographic.

Most importantly your positioning relies heavily on your war cry and tagline and helps build a great brand story - people love stories!

Get in touch with your target market

Activation means stimulating interest, trial and loyalty.

Activation shifts advertising focus to the core of marketing - stimulating the buying process. There are various reasons why activation is so important and why you should opt for Brand activation instead of traditional campaigns, the only reason that should concern you: Your experiences and experiences of your friends are truely convincing!

Active reference on account of a positive experience is the most powerful instrument in your arsenal to activate people.

Getting Mavens to Sneeze!

Viral marketing is a buzzword referring to marketing techniques that use social networks to pass on information via word of mouth. It is an amazing way to generate a huge amount of buzz and brand awareness whether carried out online or offline.

Its no wonder Viral Marketing and Social media go hand in hand, the goal is to identify individuals with high Social Networking Potential and create messages that appeal to this segment of the population and exploit their ability to pass on the marketing message to their friends.

Not on the Web? Your brand is dead!

The importance of having a website is determined by your reason for wanting or needing one in the first place. By having a web presence you get to expand your market significantly and globally. Your website should be well presented and should lend itself to the convenience of your clients.

Many people believe that just having a website is enough to make it a successful website. The important thing to remember is that if you dont have a website you are dead and if you dont have an effective website, you are fogotten!

Be everywhere online

Most people believe that having a website means being seen and having millions of visitors as you launch, but just remember one small important thing - Google announced in 2008 that it had indexed over 1 trillion unique URL's, whilst Bing, which launched in 2008-2009 also had over 1 trillion web sites.

If you dont actively market your website or keep your website promotion current and effective, you may as well flush your .com dreams down the toilet.

See it to belive it!

When an advertisement is published in print media, it does more than simply persuade readers to purchase a product or service, it provides the business owner with a means for forming a strong corporate image with the publication's readership.

Print ads work well because they appeal to a reader's emotions. Effective advertisements hold out the promise of betterment to a reader. By using print media for marketing needs, a business owner can more efficiently target their ideal audience.

The bigger, the better!

Outdoor advertising deals with ads such as banners, billboards, mobile billboards, street poles and building wraps.
What makes outdoor advertising advantageous is that they are guaranteed to catch the attention of its audience. Who can resist the charm and attraction that the billboards offer? Whether or not you're interested in the product, you can still see the outdoor advertisement when you pass by it!

Street pole adverts are the other common form of billboard advertising, located on primary and secondary arterial roads.

Look the part!

Packaging options vary from being simple and functionally focused to more extensive, holistic interpretations. Packaging can be defined simply as an extrinsic element of the product. Packaging is crucial, given that it is the first thing that the public sees before making the final decision to buy.

Whilst the importance of making an impact at the point of sale cannot be underestimated, 70% of all purchasing decisions are made in-store at the point of purchase and Brand purchases are being made or broken in the 'final five seconds'.