Black Robot is a through-the-line, go to market advertising agency and brand development studio based in Johannesburg. We are not afraid to push the boundaries and blur those lines…are you?
Black Robot advertising agency and brand development studio is a creative empire for companies and individuals who reject convention and employ innovation.
Driven by a passion for marketing, realised through design and delivered by the latest technologies, Black Robot Advertising Agency’s continued success is attributable to creative abundance, innovative thinking and the rigorous pursuit of topping the latest trend.
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Ideas
Looking for a campaign concept, company name or business idea? Coming up with real working ideas are never easy. The importance of practicality may come into play at any stage of the conceptualisation process. Sometimes an idea may be great in theory but become hugely impractical and expensive when applied within the marketing context.
Let Black Robot create intellectual property that you can own, show you how to implement it and manage your trademark and legal processes.
Action
For every action, there is an opposite and equal reaction. Marketing by interrupting people is no longer cost-effective. You cannot afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will buy into your brand.
Instead, our future belongs to brands who can establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. This is the Black Robot way.
Method
Our method can be employed universally to answer just about any challenge that your brand may have. A Black Robot idea is not limited to through-the-line marketing and communications but can be applied to deeper levels of an organization.
By identifying these conventions and asking “why” things are the way they are, we are able to overturn conventional thinking. These insights are leveraged to help our clients define a fundamentally different vision of the future, one in which they have not only a greater share, but also unlimited potential.
