Branding and Design
Design alone focuses on aesthetic. From a pure business perspective this rarely adds value. It’s a ‘fingers crossed’ approach, it makes you feel better and it’s short term.
A Real Branding approach focuses squarely on profit and – supported by an amazing design agency is the only way that the marketing of your business can truly deliver its best return.
Real Brands are created over years and the better your brand, the more profit you will make. The only approach that creates a strong, profitable business that’s best able to survive and lead in the longer term is a Real Branding approach.
How do Robots do it!
Brand Identity and design is the graphical representation of a product or company’s brand positioning. With Black Robot, once we determine the brand strategy, coin the brand name and craft the supporting brand position messaging, we dive into designing brand identity features—starting with the creation of the brand logo.
Brand identity development is not just for new brands. An existing product or service can come alive with a new brand identity, there is nothing better than a renewed energy in a flat and busy marketplace.
Looks may not be everything, but in the world of corporate identity and branding, it can get you noticed big time.
- Unique Name Generation
- Logo Development
- Corporate Identity
- HTML email templates
- Email signoffs/signatures
- Building signage
- Brand Collateral
- Positioning and Tagline Development
- Brand Bible
- Brand Architecture
Marketing and Advertising
The aim of Marketing and Advertising is to discover, create or develop the difference that delivers your superior offer to your target market that they will value most. Confirm that this differentiation strategy is sustainable by the brand over a profitable period. Then dream up the unique idea to launch this brand’s superior value proposition to the market in an engaging, enticing and memorable way.
Advertising: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
How do Robots do it!
Black Robot is proven in creating compelling strategies and communications for a wide variety of clients. Today, we’re a leading go-to-market agency that implements interactive and integrated communications to aggressively drive new revenues for our clients.
We do this by leveraging the ultimate marketing mix of traditional, online, social media and PR communications to lead your audiences through a well-defined path that leads them to discover, learn, believe, try, buy, regularly use, and—ultimately—evangelize your product or service.
Together, with our clients, we craft brand positions and identity, test assumptions and set go-to-market strategies.
- Communication Strategies
- Integrated Multi-media Campaigns
- Promotional Campaigns
- Media Plans
- Retail Communication
- Direct Marketing
- Brand / Consumer Activation
- Guerilla Marketing and Obstruction
Online and Digital
Digital media usually refers to any electronic media that is created for and displayed by using computer technology, such as digital audio, digital video and anything that you would find online, such as computer games, internet technologies, communication (email) & social interaction (Facebook), not to forget the foundation for it all – a unique, well developed website.
A solid online digital marketing strategy is no longer a “nice to have” but an essential part of any brand who wants to be taken seriously. Every business needs to look at their online strategy from a holistic approach, as it is the most cost effective and exploitable medium.
Think about all the available digital avenues – Web design and development, User Experience Design, Content Management, Search Engine Optimization (SEO), Social Media Campaigns, Email Marketing, Online Copywriting, Viral Marketing, Cloud Computing, Microsites and so much more to choose from.
How do Robots do it!
Having an Internet marketing strategy gives you a measurable and definitive way to target your market and position your business, so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business – just remember traffic marketing is not sales. Black Robot builds websites and online strategies from the ground up, ensuring the quality of your design and development with the right framework, to create first and foremost a great foundation and secondly to harness the true power of the digital medium.
- eMarketing Strategy
- Web Development
- Web Design
- Application Architecture (IOS + Android)
- Search Engine Marketing
- Search Engine Optimisation
- Viral Marketing – Videos, Webisodes, Games
- Web PR
- Email Marketing
- Social Media Buzz Marketing
Strategy and Research
Marketing strategies are generally concerned with the four P’s: product, pricing, promotion, and placement. The focus of a marketing strategy is to determine the likelihood that the objectives can be achieved – not the process of planning itself.
Developing a marketing strategy is vital for any business. Without one, your efforts to attract your customers are likely to be haphazard and inefficient. The main focus of your strategy should be to make sure that your products and services meet customer needs and that you develop long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in consumer perceptions and demand. It may also help you identify whole new markets to successfully target.
Identifying those markets is research, it is another word for the gathering of information. The more information we have, the closer we get to making our own decisions. Research is designed to solve a particular existing problem.
Research is very vital to our everyday decision making. It arms you against wrong information and saves you time and money.
How do Robots do it!
As with anything, strategy and research begin with you. Black Robot from the onset involves our clients in strategy meetings to better understand your business and it’s current situation. We aim to define or enhance your unique selling proposition and determine the best way forward for your company or brand.
- Vision, Mission and Objectives
- Priorities and Time Planning
- Research: People, Product, Services
- Competitor Analysis
- Analysis of Venture Feasibility
- Communication Strategy
- Digital Strategy
- Media Budget Strategies linked to Sales Performance
- Corporate Social Investment Links